Book Recommended by Dick Cercado
This book is very practical at work and at home, and in everyday life.
As the back cover says, “Chemistry, charisma and confidence are the characteristics shared by winners in all walks of life.” This book looks into “the power of sensory preference”, which focuses on the ability to diagnose an individual’s preference in experiencing the world – be it through sight (visual), sound (auditory), or feeling (kinesthetic).
Because when you know the person’s preference, that knowledge – together with knowing how to match your style – becomes a powerful means to achieve INSTANT RAPPORT .