Elaine Bernalyn S. Cercado

Co-Founder, Managing Director, Executive Coach, Senior Consultant, Leadership Trainer, Strategy Consultant

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As the Co-Founder and Managing Director of POWERinU Training and Coaching since 2008, I bring extensive experience in leadership development, strategy, and executive coaching.

WHAT:  I contribute to designing and delivering leadership solutions, strategic management consulting, and coaching services for multinational corporations, SMEs, and individuals.

My work is grounded in empowering people and organizations to achieve meaningful growth and sustainable success.

HOW:  I focus on developing and implementing custom leadership & management programs, and facilitating strategic initiatives for global, regional and local clients.  My track record includes:

🔴 18 years of experience leading POWERinU in Singapore and in the Philippines, and partnering with global learning companies like CEGOS Group;

🔴 10+ years as part of Duke Corporate Education’s Faculty for leadership development & program management; and

🔴 2+ years as licensed partner of N.E.W.S.®️ Navigation in South East Asia, delivering organizational & team navigations and leadership development solutions

I draw from my 20-year corporate experience, which includes working with diverse teams, from the fast growing small & medium-sized businesses to complex multinational corporations, in emerging and mature industries in Asia-Pacific markets. My last corporate stint was as ASEAN GM for Kodak Health Imaging, which became Carestream.

As an Executive Coach, I partner with leaders at all levels and entrepreneurs to navigate changes, growth, and purpose-driven success. I believe empowered leaders create empowered teams.

WHY:  My life-long commitment to helping individuals and teams discover and maximize their potential aligns with my mission to foster purpose-driven leadership and organizational empowerment.

Testimonials

“Ms. Elaine Cercado was an excellent facilitator and resource person. She went above and beyond what she was supposed to provide. The topics were presented and explained clearly and very objectively. The situations and examples are tailored to address the company’s issues and concerns which is greatly appreciated as the team can already see how it can be used and applied in their work. The post-workshop deliverables were also on point as she provided not just what transpired during the workshop but also provided recommendations for the Phase 2 of this project. She also shared tools and techniques to ensure follow-through. The goal of the project is to transform the Sales organization of ETPI from a traditional to a strategic solution and consultative selling-focused organization; and because of her, the company is on its way to achieve it.”

~ Mary Ronan Adalaide Solomon, Learning and Engagement Manager, Eastern Communications  | A Client in Sales Transformation Project


“Ms. Elaine Cercado played a pivotal role in helping the undersigned create a strong, sustainable strategic plans for our overall transformational culture. Elaine also crafted a game changing process that allowed the diverse team to move from a silo-centric, geographic focus team to a truly networked organization. She also showed agility, adaptability and practicality during the entire sessions. She immediately made mid-course corrections when she saw that there were more effective ways to address the needs of the team.”

~ Thelma P. Meneses, Chief Culture Officer of Bottling Investments Group, The Coca-Cola Company | A Client in Consulting Services


“Ms. Elaine Cercado delivered successfully all the program with a great professionalism. We got an amazing satisfaction level among participants. She also provided continuous feedback and a very detailed analysis of the program. Ms. Elaine Cercado showed flexibility and strong organizational skills during the program. Her enthusiasm and facilitation skills allowed this project to be a great success.”

~ Emilie Marle, Key Account Business Partner
Cegos Asia Pacific | A Partner in Training and Consulting Services for Merck Business Services


“The SEA/China/Japan & India Teams gave very positive rating & feedback to the 4-day program.  Elaine adapted very well this international training to local needs by keeping the important corporate points & key messages. She invested a lot of energy for excellent preparation.”

~ Thilo Eckardt, Managing Partner of MyLearningBoutique – Switzerland (Training Partner for Switzerland-Based Logistics MNC for Management Development Program)


“I personally benefited from getting new insight on why I do things, being challenged on the decisions about to taken and gaining support and motivation to do things when I feel discouraged. The process itself involved a lot of provocative questioning techniques that helped to think and rethink that way I do things and think about what I want to do.“

– VJ Posadas, Business Development Director – DDI at the time of coaching (Elaine’s Client in Executive Coaching)


“Elaine had done a good job in developing and executing the training program. An in-depth stakeholder interview was done prior to training design.  This allowed the course to be tailored to expectations and delivery made more relevant. Elaine also showed a high degree of empathy and sensitivity with the audience allowing her to adjust pace and content to optimize learning.”

– Head of Marketing, SuperCharge Batteries Pty Ltd – Sydney (Elaine’s client in TCOB Sales Training Program)


Journeying towards SALES Excellence!

Building a Networked Organization and a Transformational Culture