Co-Founder, Managing Director, Executive Coach, Senior Consultant, Leadership Trainer, Strategy Consultant
DOWNLOAD PROFILE OF ELAINE CERCADO
As the Co-Founder and Managing Director of POWERinU Training and Coaching since 2008, I bring extensive experience in leadership development, strategy, and executive coaching.
WHAT: I contribute to designing and delivering leadership solutions, strategic management consulting, and coaching services for multinational corporations, SMEs, and individuals – in Singapore, the Philippines, Indonesia, and rest of Asia-Pacific region. My work is grounded in empowering people and organizations to achieve meaningful growth and sustainable success.
HOW: I focus on developing and implementing custom leadership & management programs, and facilitating strategic initiatives for global, regional and local clients. My track record includes:
🔴 18 years of experience leading POWERinU in Singapore and in the Philippines, and partnering with global learning companies like CEGOS Group;
🔴 10+ years as part of Duke Corporate Education’s Faculty for leadership development & program management; and
🔴 2+ years as licensed partner of N.E.W.S.®️ Navigation in South East Asia, delivering organizational & team navigations and leadership development solutions
I draw from my 20-year corporate experience, which includes working with diverse teams, from the fast growing small & medium-sized businesses to complex multinational corporations, in emerging and mature industries in Asia-Pacific markets. My last corporate stint was as ASEAN GM for Kodak Health Imaging, which became Carestream.
As an Executive Coach, I partner with leaders at all levels and entrepreneurs to navigate changes, growth, and purpose-driven success. I believe empowered leaders create empowered teams.
WHY: It is my life-long commitment to help individuals and teams discover and maximize their potential. This aligns with my mission to foster purpose-driven leadership and organizational empowerment.
Testimonials
“I personally benefited from getting new insight on why I do things, being challenged on the decisions about to taken and gaining support and motivation to do things when I feel discouraged. The process itself involved a lot of provocative questioning techniques that helped to think and rethink that way I do things and think about what I want to do.”
~ VJ Posadas, Director of DDI during the coaching
“Elaine’s strength I believe is her ability to allow me to open up. Her ability to listen, understand, be able to empathize have helped gain my trust. Thus, I was able to accept her coaching by allowing her to ask me questions, as difficult as they are sometimes, as it forced me to really think hard about my situation and look for the solution myself.”
~ Jen Tongco, MD of Netrust
“Thank you sincerely for the support and insight shared with me on my journey toward discovering and creating steps towards my North Star. Our sessions have made an immense difference in helping me understand steps I need to take to achieve my goals. You’ve helped me define my direction with clarity and purpose, and I am grateful for the tools and mindset you’ve shared along the way. With your support, I feel more aligned with my path and more confident in pursuing it with confidence. Thank you once again for your encouragement and expertise. I look forward to continuing this journey with your guidance by my side. Cheers, Eds.”
~ Edsel Paglinawan, VP & Head of Products and Innovation, Eastern Communications
“I’m incredibly grateful for Elaine’s coaching and mentorship in leadership and time management. I know I still have a lot to learn, but she has given me valuable resources and insights to get started. Beyond her guidance, she has been incredibly generous in sharing her experiences, making her coaching even more impactful. Her ability to challenge, support, and inspire has helped me become more focused, confident, and effective in my work. I truly appreciate her generosity and wisdom, and I highly recommend her to anyone looking for a mentor who genuinely invests in their growth.”
~ Agnes Arbon, Manager, Markets at AVPN
“Elaine has coached me since December 2022, and I really appreciate her perspective and how great an empath she is. Her roles have evolved through the many seasons of my life in the last two years. She started out to assist me in my goal setting, but over time, she’s also helped me in developing time management and leadership skills, succeed in job applications, and managing family crises, including the passing of my father, and my eventual relocation to the United States together with my family. I am further comforted that she is a working mother who is able to relate with my personal struggles. Elaine and I have accomplished a lot over the past two years. She has a great gift in coaching.”
~ Diana Rose Del Rosario, Economist at International Monetary Fund
“I’ve been Elaine’s follower in social media for a while before I decided to engage her services in Life Coaching. Her care and empathy were definitely the highlight of her service. The methods she shared with me in self-discovery, mindfulness, and self-mastery paved ways to help me be clearer in my head to reach my goals. The exercises we did were very practical and useful that I still use whenever I’m faced with similar situations again. I highly recommend her if you need some coaching! 🌟🌟🌟🌟🌟”
~Ejae Magno, Financial Consultant, Prudential Assurance Company Singapore
The Highlights: “Looking at the entire coaching process, there were several highlights. Firstly, Ms. Elaine’s expertise and guidance were invaluable. Her ability to tailor the sessions to my specific needs and provide practical advice greatly enhanced my learning experience. Additionally, the structured approach to goal-setting and progress tracking helped me stay focused and motivated throughout the coaching journey. The supportive and non-judgmental environment created during our sessions also encouraged open communication and self-reflection, fostering personal growth and development.”
Strengths Coach brought to the process: “My coach, Ms. Elaine, brought several strengths to the coaching process. Firstly, her deep understanding of leadership and professional development allowed her to provide valuable insights and guidance tailored to my specific needs and goals. Additionally, her strong communication skills and empathetic approach created a supportive and non-judgmental environment where I felt comfortable discussing challenges and exploring new ideas. Ms. Elaine’s ability to actively listen and ask probing questions helped me gain clarity on my goals and develop actionable strategies to achieve them.”
~ Gen Perpetua, Executive Implementation Director, Ant Savvy Creatives
“When I availed of the corporate mentoring benefits in my previous employment, I immediately chose Elaine to be my career mentor. I never regretted that decision. I tremendously benefited from her knowledge and expertise, management and leadership insights, professional and personal values and positive spirit. She helped me persevere and get through the tough circumstances and decisions at work, value relationship, and see opportunities in changes and diversities. I saw and felt her genuine concern for me to succeed. Although I already moved to a different employer where engaging external mentors was not financially supported, I retained her as a mentor. I highly recommend Elaine to those who are searching for a career mentor.”
~ AGNES CASINO, Audit & Risk Professional
“My decision to go for coaching and mentoring is probably one of the best decisions I have made. It has allowed me to fully appreciate the gifts, talents and life experiences I have been blessed with and to realize my passion and purpose in life. The coaching & mentoring process has allowed me to become more focused at work and also empowered me to make bold steps. I would certainly recommend coaching to those who want to better understand their real purpose and to have the confidence in themselves to live it.”
~ GINA BONDOY-ILARDE, Formerly HR Director, Schindler Lifts (Singapore) Pte Ltd
“The personalized mentoring course is very effective for me. What I find most effective is the sharing of experiences by my mentor. She took note of my personal circumstances both at work and personal life and tailored the course to meet/ suit my needs. The resources and reference books are also very helpful to continue with this learning process. Overall, has increased my awareness on personal effectiveness. Most of all, what makes it really effective is that I see my mentor as a role model. Knowing her journey and relating to her experiences inspires me. I have not only gained new skill and knowledge, most of all, I found a mentor and sister friend in Elaine. I personally recommend EMPOWER, most especially to women, in knowing more about self and crafting your mission/ vision statement. The action planning will take you to a journey of realizing your mission. All the best to EMPOWER and to Elaine!
~ BERNADETH LUCANAS, Formerly Vice President, Credit Suisse